Rental Equipment Tracking Software

Track Star’s rental equipment tracking software gives you full visibility into every asset, from heavy machinery to portable tools. Monitor location, utilization, and maintenance in real time to prevent loss, reduce downtime, and maximize fleet profitability.

Trusted by leading fleets nationwide

Get Smarter Fleet Oversight for Every Piece of Equipment

Track Star’s rental equipment tracking software combines GPS fleet tracking, telematics, and enterprise asset management in one powerful platform. Gain complete visibility across your mixed fleet, improve accountability, and collect high-impact data to optimize equipment usage and safety.

With real-time location monitoring and automated alerts, you can track every asset’s performance, maximize uptime, and respond instantly to issues.

Construction equipment loading dirt
Heavy equipment on a job site

Optimize Tracking & Utilization Across Your Entire Fleet

If there’s one thing rental fleets need, it’s real-time visibility for construction and heavy equipment assets. From jack hammers to scissor lifts and front-loaders, Track Star’s software tracks every asset in one intuitive dashboard, cutting idle time, preventing loss, and maximizing ROI.

Using advanced IoT-powered telematics, Track Star monitors equipment health, site activity, and maintenance needs automatically. You’ll extend asset life, improve job site efficiency, and stay ahead of costly repairs. And the best thing about it? You’ll do it all while keeping every piece of equipment earning and operational.

Never Lose Track of What Keeps Your Business Moving

Track Star’s rental equipment tracking software gives you instant visibility into every asset’s location. Real-time GPS alerts notify you the moment equipment leaves a job site, helping you act fast to recover assets and identify misuse or theft through IoT data and dash cam insights.

Loss

Smaller items like generators, compressors, or tools are easy to misplace across multiple sites or operators. Track Star helps you locate these assets instantly, preventing costly delays and unnecessary replacement purchases.

Theft

Heavy machinery, vehicles, and specialty tools are prime theft targets. Track Star’s tracking technology lets you pinpoint exact locations, trigger alerts when unauthorized movement occurs, and recover stolen assets quickly before major losses occur.

Reviews

What Our Clients Say

“Having equipment at the job when promised; inspecting and fueling before delivery; making business choices that positively impact everyone involved; and asking the questions that help us do right by each of our customers are at the heart of everything we do. Track Star helps us make good on our promises.”

Ed Radel

Leppo Rents

“Track Star's solution opens opportunities for NAIPTA. We have a valuable tool to help us make smarter decisions about today’s operations, and plan for the future.”

Wade Forrest

NAIPTA

"We’re able to look at usage from multiple angles and predict optimal timing for vehicle maintenance, planned maintenance prevents unexpectedly pulling a squad car out of service—and potentially impacting public safety"

Aaron Russell

City of Burleson

Try the Only Rental Equipment Tracking Software You’ll Need

Running a fleet of rental equipment comes with complexity, and without the right system, inefficiencies can quickly cut into profitability. Track Star’s rental equipment tracking software streamlines daily operations, helping you stay in control of maintenance, asset utilization, and rental performance from one centralized dashboard.

Heavy equipment parked in a lot
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    Simplify Daily Operations

    Access live equipment data anytime, whether in the field or office. Track Star automates maintenance schedules, sends alerts for diagnostic issues (engine/motor), and tracks usage hours to prevent costly delays and idle time.

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    Increase Service Potential

    Know exactly where your machines are, how they’re being used, and when they’re due back. Track Star’s GPS and geofencing tools eliminate manual tracking, reduce lost revenue from underused assets, and help you plan rentals more efficiently.

$140k Recovered With Track Star

A regional rental company with more than a dozen locations was losing high-value compact loaders to theft. With Track Star’s fleet management tracking solutions, they recovered $140,000 in stolen equipment in under a year and reshaped theft prevention across their entire fleet.

See How Track Star Helped

Fulton County Gains 100% Visibility With Track Star

Fulton County’s Public Works Department struggled with limited visibility into field technicians, inefficient reporting, and a lack of accountability across its mobile workforce. With Track Star, they reached 100% real-time visibility, cut risky driving to a fault, and improved service efficiency across operations serving over 1 million residents.

See How Track Star Helped

Ride Connection Replaces 15 Systems With Track Star

Ride Connection struggled with disconnected, paper-based processes. After adopting Track Star, they consolidated 15 systems into one, achieved full fleet visibility, and now deliver over 500,000 safe rides annually, streamlining compliance and improving mobility for 2,000+ community members.

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Keep Your Fleet Working Longer & Earning More

For construction rental fleets, idle equipment means lost revenue, especially when downtime comes from maintenance delays. Track Star’s IoT-powered telematics provide accurate data on usage hours, service needs, asset location, and warranty status, helping you plan and prevent costly breakdowns before they happen.

With complete visibility into your fleet’s health, you can automate maintenance schedules, extend equipment lifespan, and keep more vehicles working on the job rather than sitting idle in the yard. All of this data will empower you to formulate a comprehensive preventative maintenance plan.

Mechanic under heavy equipment working on it

Scheduling & Work Orders

Automate maintenance scheduling to minimize downtime and keep equipment working longer.

Configurable Notifications

Receive instant alerts for diagnostic issues, fault codes, and overdue maintenance.

Drive Cost Savings

Detect problems early, avoid costly repairs, and reduce unplanned service expenses.

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Use Integrated EAM Features for Smarter Management

Track Star’s rental equipment tracking software can be coupled with a robust Enterprise Asset Management (EAM) suite that helps you manage every asset from one dashboard. With full mixed-fleet compatibility and customizable categories, it’s built to handle the complexity of modern construction and equipment rental operations.

Track Star enables you to maintain detailed inventories, schedule maintenance, and track service history, warranties, and equipment lifecycles. Seamless integration with Track Star’s telematics and GPS fleet tracking ensures your data stays connected, accurate, and easy to act on.

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Respond to Issues Faster With Real-Time Visibility

Track Star’s rental equipment tracking software helps you respond to in-field service requests quickly using real-time GPS data and integrated mapping tools. Get full visibility into asset locations, job site activity, and operator performance so you can act immediately when issues arise.

Track Star integrates seamlessly with other key systems, giving you centralized control and faster decision-making across your operations:

  • Equipment rental software platforms
  • Construction job site management tools
  • Enterprise asset management software
  • Other industry-specific apps and data mapping systems
Construction worked at job site looking at a tablet

Simplify How You Track and Manage Rentals

Track Star’s EAM solution simplifies rental management by putting everything you need in one place. You can check availability, view rental history, generate usage-based billing, and automate check-in and check-out processes, all from a single dashboard. 

Track Star also helps you monitor rental periods and usage, send alerts to customers, and access key performance data instantly.

When integrated with Track Star’s GPS tracking and IoT telematics, you can unlock even more insights. Incident analysis tools allow you to review and analyze data by date, time, and location, while onboard cameras capture visual context when available. 

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Construction worker at job site looking at a laptop

Give Renters the Data They’ll Actually Use

Track Star’s rental equipment tracking software empowers your renters too. Provide clients with access to diagnostics, utilization stats, and performance data so they can see exactly how their equipment is performing. You can also share route alerts, maintenance schedules, fuel consumption reports, and even dashcam footage.

Turn Every Data Point Into Profit

Optimize equipment utilization, prevent costly downtime, and analyze ROI with detailed reports that show exactly where your fleet is performing or falling behind. With Track Star’s rental equipment tracking software, you can fine-tune pricing, improve maintenance scheduling, and uncover hidden revenue opportunities across your entire rental fleet.

Bobcat being moved on a flatbed truck on a highway