Protect Your Equipment. Maximize Rental Revenue
Track Star helps construction equipment rental companies prevent theft, maximize utilization, avoid costly downtime, and bill with confidence.
With real-time GPS, automated hour tracking, and predictive maintenance, you can keep every asset secure, productive, and profitable.
Managing Construction Equipment Rentals Is Hard
- Stolen or misplaced machines delay projects & hurt revenue
- Underutilized assets lower ROI across the fleet
- Breakdowns during rentals disrupt customers & contracts
- Disputes over hours billed create costly friction
- Inspections, warranties, and mixed brands are hard to manage
Track Star was built for heavy equipment rentals, giving you one simple dashboard to keep assets secure, fully utilized, and easy to manage.
How Track Star Protects Your Fleet
GPS + geofencing lets you know instantly if equipment leaves a site outside of approved hours.
Automatic hour-meter tracking ensures you bill for actual use. No disputes, no guesswork.
Get alerts and schedule downtime between rentals through the built-in work order system.
Get detailed asset utilization data, site entry/exit logs & hours of operation in one dashboard.
Stay ahead on inspections and warranties to protect your investment and maximize ROI.
Connect seamlessly with CAD, GIS, OEM feeds, and finance systems through open APIs. Build a single source of truth for all your operations.
Rental Companies See Real ROI
“We’re able to look at usage from multiple angles and predict optimal timing for vehicle maintenance, planned maintenance prevents unexpectedly pulling a squad car out of service and potentially impacting public safety.”
- Aaron Russell, City of Burleson
Why Equipment Rental Companies Trust Track Star
- 25+ years in mission-critical fleet management
- Designed for mixed fleets of heavy equipment, not just vehicles
- Theft prevention = asset protection
- Works with powered and non-powered assets
- Hardware agnostic, works with your existing devices
- Integrates with rental management systems and OEM
- Reliable uptime, enterprise-grade data security
Projected Savings & ROI with Track Star
Sample Scenario (for 100 vehicles):
- 20% reduction in unexpected repairs → saves $X
- 12% reduction in fuel waste → saves $Y
- 25% fewer hours of downtime → increased utilization
Estimate: Many customers recover their investment in under 9–12 months.
Explore EAM
Protect Your Equipment. Increase Your Profits
Get a 30-minute walkthrough tailored to your fleet.
Frequently asked questions
Yes. Track Star supports both powered and non-powered assets, from bulldozers and cranes to trailers, loaders, and generators.
Hour-meter data can be pulled directly from the equipment, giving precise usage logs. This ensures billing accuracy and eliminates disputes over hours used.
Track Star combines GPS tracking with customizable geofencing. You’ll get instant alerts if equipment moves outside approved zones or hours, enabling rapid recovery.
Yes. Track Star connects through open APIs and supports integration with leading rental and asset management platforms, along with OEM data portals.
Full onboarding, training, and ongoing Track Star is designed for quick deployment. We can activate the platform as soon as your hardware is connected or existing GPS units or OEM connectors are integrated. If new devices are needed, we’ll ship them, then guide your team through onboarding and training.support are included. Our support team is available 24/7.